What You Can’t See is Costing You Leads
KPEYE shows exactly where your website is losing conversions, and gives you a clear plan to fix it every month.
8+ Data Sources Into One Clear Report
Turn fragmented data into full visibility
CTA Button Performance
Google Search Console
GTM Containers
Google Analytics
Core Web Vitals
PageSpeed Insights
Google Business Profile
Website Scripts Audit
Five Levers. Same Traffic. More Leads.
Five levers drive every conversion. Improve all five—and conversion rates compound.
Page Speed
Traffic Quality
CTA Performance
Merchandising
GA4 Tracking
- Foundation
20+ Years Shaping
the Future of Automotive
KPEYE turns years of dealer collaboration and advocacy into a purpose-built platform, led by Brian Pasch.
- Our Partners
Trusted by Top
Automotive Groups
- Pricing & Subscription
Ready to Get Started with KPEYE?
Get a clear view of what’s holding your website back—and how to fix it
$299/mo
1-9 Rooftops
$269/mo
10-19 Rooftops
$254/mo
20-29 Rooftops
- When checking out, be sure to select rooftop count in the quantity selector
Frequently Asked Questions
How is KPEYE priced?
The software is priced per website URL. Discounts on subscription start at 10 stores. A 15% discount is offered to dealers who pay their KPEYE subscription on an annual basis.
How often are KPEYE reports delivered?
Reports are scheduled to be delivered on a monthly basis, by default. Dealers who may be doing aggressive website optimization tasks can request for the frequency to be increased to twice a month. Since changes to website designs or the removal of vendor code can take time to see a measurable impact, the frequency is designed to align with meaningful data collection.
Why do you need access to Google Analytics, Search Console, and Google Business Profiles?
KPEYE uses the data from these tools to create the insights dealers need to improve their online conversion rates. Each platform gives us information which is needed for accurate suggestions for conversion rate improvement. We never change any data in these accounts, so we ask for read-only access.
How often does KPEYE read data from my website pages? Will your visits impact website performance?
KPEYE will visit each website monthly, and in some cases twice a month. We do not scrape data from all website pages because we only need to look at example pages. We visit approximately 6-8 pages each time we collect the page designs used to determine the CTA buttons used on the website. The pages we look at include: new SRP/VDPs, used SRP/VDPs, Home Page, Trade-In Page, Finance Application Page, Service Appointment Page.
Do I need a subscription to KPEYE for all my stores?
The variations per store brand and location makes it necessary to run reports on each store separately. We have found that basing conversion rates from one store is not scalable.
Do you keep copies of the summary reports generated each month?
Yes, we keep the data to allow KPEYE to show month-over-month progress on website conversion optimization tasks. The historical reports can also be used to see the design of CTA buttons in the past and the performance of specific conversion tools.
What type of training do you provide to help us understand the reports and next steps?
A complete video training series has been created to explain each page of the KPEYE report. In addition, videos have been created to explain some of the core challenges with website conversion optimization to create a better context to the value which KPEYE delivers to dealership leaders.
What happens if some of my website conversion tools do not adhere to the ASC specification?
When we cannot find the data associated with conversion tools in Google Analytics (GA4) we will mark reports with the Data Missing (DM) indicator. We can then discuss with customers how the data may be exacted if the vendor is sending events into GA4.
Do you need access to our CRM data?
At the current time, KPEYE reports do not access data from CRM or DMS platforms.
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