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How is KPEYE priced?

The software is priced per website URL. Discounts on subscriptions begin at 10 stores, with the largest discount at 20+ stores.

Explore pricing here!

Do I need a subscription for every store?

Yes. Each dealership website is analyzed independently because conversion performance, traffic quality, website design, vendor configurations, and shopper behavior vary significantly by location.

Are there long-term contracts?

No. KPEYE subscriptions are month-to-month, allowing dealerships and dealer groups to get started quickly without long-term commitments.

Are discounts available for dealer groups?

Yes. Volume discounts begin at 10 stores and are designed to support dealer groups managing multiple websites.

How difficult is it to set up KPEYE?

Getting started with KPEYE takes just a few minutes. To generate reports, KPEYE requires read-only access to your Google Analytics 4 (GA4) and Google Search Console accounts. This allows the platform to analyze website traffic, conversion activity, search performance, and other key metrics used to generate insights and recommendations.

No website code changes, CRM integrations, DMS integrations, or platform migrations are required. Once access is granted, our team will verify the connection and begin building your reporting baseline.

How often are KPEYE reports delivered?

Reports are delivered monthly by default. Dealerships actively implementing optimization changes may request twice-monthly reporting.

Can reports be refreshed on demand?

Yes. KPEYE allows users to generate updated reporting and monitor performance changes as website optimizations are implemented.

Do you keep historical reports?

Yes. Historical reporting allows dealerships to monitor month-over-month progress, benchmark performance, review past website designs, and evaluate changes over time.

What is included in a KPEYE report?

Reports analyze website speed, CTA performance, ASC compliance, conversion tracking, traffic quality, SEO performance, pricing compliance, shopper behavior signals, and more.

What are the KPEYE report focus areas?

Website Speed Analysis
ASC Conversion Event Audits
Code Bloat & Pixel Audits
CTA Conversion Rate (CCR)
Form Completion Rate (FCR)
SRP & VDP Usability

Can I compare performance across multiple stores?

Yes. KPEYE Enterprise provides portfolio-level reporting, benchmarking, and visibility across multiple dealership websites.

Why does KPEYE need access to Google Analytics, Search Console, and Google Business Profile?

KPEYE uses data from these platforms to generate website performance insights and conversion optimization recommendations. Access is read-only, and no changes are ever made to your accounts.

Do you need access to our CRM or DMS?

No. At this current time KPEYE does not currently access CRM, DMS, or customer-level sales data.

How often does KPEYE read data from my website?

KPEYE analyzes a small set of representative pages each reporting cycle, typically including SRPs, VDPs, homepage, trade-in, finance, and service pages. The process has no measurable impact on website performance.

Is our data secure?

KPEYE only requests read-only access to approved platforms and does not modify website configurations, analytics settings, or dealership data.

Does KPEYE access customer or personally identifiable information (PII)?

No. KPEYE focuses on website performance, conversion activity, compliance, and analytics data. Customer records and personally identifiable information are not required.

How does KPEYE improve website conversion rates?

KPEYE identifies opportunities across five key conversion levers:

The platform then prioritizes actions based on potential impact and implementation effort.

What is CTA Conversion Rate (CCR)?

CTA Conversion Rate measures how effectively individual calls-to-action convert shopper engagement into lead opportunities.

What is Form Completion Rate (FCR)?

Form Completion Rate measures the percentage of website sessions that result in a completed lead form and is one of the primary indicators of website conversion performance.

Why is ASC compliance important?

ASC-compliant event tracking allows dealerships to accurately measure conversion activity across websites, conversion tools, chat providers, and marketing platforms.

What happens if some of my vendors do not support ASC standards?

KPEYE identifies missing conversion data using a Data Missing (DM) indicator. This helps dealership leaders understand which vendors may not be sending ASC-compliant events into Google Analytics.

Is KPEYE a replacement for Google Analytics?

No. KPEYE complements Google Analytics by transforming raw data into dealership-specific insights, recommendations, and conversion optimization strategies.

What type of training do you provide to help us understand the reports and next steps?

A complete video training series has been created to explain each page of the KPEYE report. In addition, videos have been created to explain some of the core challenges with website conversion optimization to create a better context to the value which KPEYE delivers to dealership leaders.

Watch the training webinar

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Frequently asked questions

No contracts. No risk. No pressure.

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Get in touch with our team

Frequently asked questions

No contracts. No risk. No pressure.

Sign up risk-free

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our team

When checking out, be sure to
adjust your quantity

We'd hate to see you
miss out on these insights