KPEYE Product Overview
Today's dealership executives invest hundreds of thousands of dollars every year in websites, paid media, SEO, trade tools, credit applications, payment calculators, chat systems, and other digital retailing technologies.
Yet many dealer groups struggle to answer a simple question:
Can you quickly inspect the performance of your online showroom and know what is helping—or hurting—your conversion rates?
Transforming complex technical data into clear recommendations for dealership leaders
KPEYE is a website conversion optimization platform designed specifically for automotive dealerships, dealer groups, and OEM organizations.
The platform analyzes website performance, conversion behavior, analytics implementations, merchandising practices, website speed, traffic quality, and vendor activity to identify opportunities for improving lead generation and shopper engagement.
Unlike traditional reporting platforms that focus on traffic volume or isolated metrics, KPEYE focuses on conversion intelligence.
The platform brings together data from multiple systems and transforms that information into actionable recommendations that help dealerships improve website performance over time.
KPEYE acts as an independent accountability partner for your online showroom, providing standardized measurement and actionable insights
Why website conversion optimization matters
Most dealership websites convert between one and three percent of visitors into measurable lead opportunities.
This means that the vast majority of website visitors leave without taking action.
For years, automotive retailers have focused heavily on generating more traffic through search engine optimization, paid search, social media advertising, display campaigns, and third-party marketplaces. While traffic generation remains important, many dealerships lack a structured process for improving the conversion performance of the traffic they already receive.
Improving website conversion rates is often one of the highest-return investments available to dealership marketing teams.
A dealership receiving 10,000 monthly website visitors with a 1.5 percent conversion rate generates approximately 150 leads. Increasing that conversion rate to 3 percent can effectively double lead volume without increasing advertising spend.
1.5%
Conversion rate10,000 monthly visitors
150 leads
vs
3%
Conversion rate10,000 monthly visitors
300+ leads
KPEYE was created to help dealerships identify, prioritize, and improve the factors that most directly impact conversion performance.
What challenges are car dealership leaders facing?
Modern dealership websites rely on dozens of technologies, vendors, and marketing platforms.
Website providers, advertising agencies, analytics platforms, chat providers, digital retailing tools, trade-in solutions, and call tracking systems all influence conversion outcomes.
As a result, dealership leaders often struggle with:
- Fragmented reporting across multiple platforms
- Incomplete or inaccurate conversion tracking
- Limited visibility into vendor performance
- Difficulty identifying what changes improve results
- Lack of accountability across marketing partners
- Increasing complexity within Google Analytics 4 (GA4)
KPEYE provides an independent measurement framework that helps simplify these challenges.
The five levers that drive website conversion rates
KPEYE recommendations are built around five primary areas that influence automotive dealership website performance.
Website Speed & Technical Performance
Slow websites create friction for shoppers and reduce engagement. Website speed analysis evaluates page load performance, Core Web Vitals, code bloat, third-party scripts, GTM containers, and other technical factors that impact user experience.
Traffic Quality
Not all website traffic performs equally. KPEYE evaluates media channel performance, engagement rates, and conversion activity to identify opportunities for improving traffic quality and advertising efficiency.
CTA Performance
Calls to action play a critical role in lead generation. KPEYE measures CTA Conversion Rate (CCR) and evaluates how effectively conversion tools transform clicks into leads.
Merchandising & Shopper Experience
Vehicle presentation, pricing transparency, page design, and shopping workflows influence consumer trust and engagement. KPEYE reviews Search Results Pages (SRPs) and Vehicle Detail Pages (VDPs) to identify areas of friction in conversion.
Analytics & Measurement
Accurate measurement is essential for optimization. KPEYE audits Google Analytics 4 implementations and Automotive Standards Council (ASC) compliance to ensure conversion data can be trusted.
How KPEYE turns data into actionable insights
KPEYE consolidates information from a variety of sources to provide a unified view of automotive dealership website performance.
Data sources include:
- Google Analytics 4
- Google Search Console
- Google Tag Manager
- Google Business Profile
- Website code inspections
- Vendor technology detection
- PageSpeed Insights
- SEO performance data
- Media channel performance data
- Automotive Standards Council (ASC) compliance analysis
- Website design evaluations
- Lotlinx LotGPT
- + More coming soon!
The objective is not simply to collect more data.
The objective is to transform available data into clear insights, prioritized actions, and measurable performance improvements.
What makes KPEYE different?
KPEYE analyzes your entire website, identifies what’s hurting performance, and gives you a clear plan to improve conversion rates month after month.
Independent Measurement
KPEYE operates independently of website providers, marketing agencies, and conversion tool vendors. This allows dealership leaders to evaluate performance using a consistent framework.
On-Demand Roll-Up Reporting
Reports can be generated as needed, allowing teams to evaluate website changes and monitor ongoing performance.
Historical Tracking
Performance trends can be monitored over time, helping organizations understand whether optimization efforts are creating measurable improvements.
KPEYE also archives SRP and VDP screenshots, allowing you to track how changes in page design and user experience impact conversions, an often overlooked aspect of website performance that is rarely documented.
Enterprise Visibility
KPEYE reporting focus areas
Most teams track parts of performance, not the full picture that drives conversions. KPEYE connects the dots so you can see and manage it all.
Website Speed Analysis
KPEYE evaluates page load performance using Google PageSpeed Insights, Core Web Vitals, Lighthouse diagnostics, and other technical indicators that impact website responsiveness. Reports help identify performance bottlenecks caused by oversized images, excessive third-party scripts, GTM containers, conversion tools, and other technologies that may be slowing down the shopping experience.
By understanding how technical performance impacts consumer behavior, dealerships can prioritize improvements that create a faster, more conversion-friendly website.
ASC Conversion Event Audit
KPEYE audits Google Analytics 4 implementations to verify whether website vendors, conversion tools, chat providers, call tracking systems, and other technologies are properly sending Automotive Standards Council (ASC) compliant events and parameters. The platform identifies missing events, incomplete implementations, and data gaps that may impact reporting accuracy.
This process helps dealerships establish confidence in their analytics, improve vendor accountability, and ensure that conversion reporting reflects actual shopper activity.
Code Bloat & Pixel Audit
KPEYE identifies installed scripts, tags, pixels, and vendor technologies to provide visibility into what is actively running on the website. Reports help dealership leaders understand which technologies may be contributing to page speed issues, reporting inconsistencies, or unnecessary complexity.
The result is a clearer understanding of the website technology stack and the potential impact each vendor has on performance.
CTA Conversion Rate (CCR)
KPEYE calculates CTA Conversion Rate (CCR), a proprietary performance metric that measures how effectively CTA interactions convert into lead opportunities. Rather than simply tracking clicks, CCR focuses on outcomes and helps dealerships understand which conversion tools, messaging, and workflows are producing results.
By benchmarking CTA performance across pages and vendors, dealerships can identify opportunities to improve lead generation without increasing website traffic.
Form Completion Rate (FCR)
KPEYE tracks Form Completion Rate (FCR) trends over time and uses the metric as a benchmark for evaluating optimization efforts across website design, traffic quality, merchandising, and conversion tools. Because FCR is influenced by multiple factors, it provides dealership leaders with a high-level view of how effectively their website turns visitors into opportunities.
Tracking FCR consistently allows teams to measure progress, establish performance baselines, and identify whether changes are having a meaningful impact.
SRP & VDP Usability Review
KPEYE captures and reviews page designs to evaluate usability, conversion friction, merchandising quality, CTA placement, and overall user experience. Historical page screenshots are stored within the platform, allowing dealerships to maintain a visual record of website changes and compare design evolution over time.
This creates a valuable reference point for understanding how design updates, vendor changes, and optimization efforts may influence conversion performance.
Media Channel Performance
KPEYE evaluates traffic quality, engagement signals, and conversion activity across marketing channels to help dealerships better understand the effectiveness of their digital investments. Reports provide visibility into how paid search, paid social, organic search, referral traffic, email campaigns, and other channels contribute to website performance.
This allows dealership leaders to make more informed decisions about media strategy, budget allocation, and optimization priorities.
SEO & AI Search Visibility
KPEYE evaluates keyword visibility, content performance, organic search opportunities, and technical SEO signals that influence discoverability. The platform also monitors areas that impact how dealership websites may be surfaced and referenced within standard search experiences and AI-driven search experiences.
By understanding both traditional search performance and emerging visibility trends, dealerships can better position their content for future consumer behavior.
FTC Pricing Compliance
Pricing transparency plays a critical role in both consumer trust and regulatory compliance. Shoppers increasingly expect clear pricing information, while dealerships face growing pressure to ensure disclosures and offer presentations meet evolving standards.
KPEYE reviews pricing practices, payment presentations, disclosure visibility, and other website elements that may impact transparency. Reports help dealerships identify areas where pricing information could create confusion, friction, or FTC compliance concerns.
This allows organizations to proactively evaluate website presentation standards while supporting a more trustworthy shopping experience.
Consumer Response Signals
KPEYE analyzes Google Business Profile review trends and consumer feedback signals to help dealerships understand how customer sentiment may impact online performance. Reports provide visibility into review volume, ratings, and broader reputation indicators that contribute to shopper trust and decision-making.
By monitoring consumer response signals alongside website performance metrics, dealerships gain a more complete view of the customer journey.
Vendor Reporting Audit
KPEYE evaluates vendor implementations, reporting quality, conversion tracking, and compliance with established measurement standards. The goal is to provide dealership leaders with independent visibility into how vendor technologies are performing and whether critical conversion data is being accurately reported.
This helps organizations make more informed decisions about vendor relationships, technology investments, and optimization priorities.
Enterprise Group Reporting
Managing website performance across multiple rooftops requires visibility beyond individual store reporting. Dealer groups need a consistent framework for comparing results, identifying opportunities, and allocating resources effectively.
KPEYE Enterprise Reporting provides portfolio-level visibility across dealership websites, allowing leadership teams to benchmark performance, identify trends, and surface locations requiring additional attention. Reports are designed to simplify multi-store oversight while supporting more strategic decision-making across the organization.
Key performance indicators tracked by KPEYE reports
KPEYE analyzes your entire website, identifies what’s hurting performance, and gives you a clear plan to improve conversion rates month after month.
Form Completion Rate (FCR)
Form Completion Rate measures the percentage of website visitors who complete lead-generating forms.
A strong FCR is generally considered above 2.5 percent.
CTA Conversion Rate (CCR)
CTA Conversion Rate measures the percentage of users who submit information after clicking a call-to-action.
High-performing CTAs typically achieve conversion rates above 40 percent.
Enterprise Visibility
KPEYE for dealer groups:
Enterprise & executive reporting
Dealer groups face unique challenges when managing website performance across multiple rooftops.
- Portfolio-wide reporting
- Store benchmarking
- Performance comparisons
- Visibility into conversion trends
- Prioritized resource allocation
- Team member permissions and visibility*
This allows leadership teams to identify underperforming locations and focus optimization efforts where they will have the greatest impact.
More enterprise features will become available soon, stay tuned
* Additional features and capabilities are currently under development and may be released in future platform updates.
KPEYE insights are backed by decades of automotive experience
KPEYE was developed by Brian Pasch, a recognized leader in automotive digital marketing and website performance strategy.
Brian founded PCG Digital in 2005 and has spent over two decades helping dealerships improve digital performance, website conversion rates, and marketing effectiveness.
Brian’s experience includes:
- Founder of PCG Digital
- Creator of Vistadash
- Author of 10 automotive marketing books
- Automotive Standards Council (ASC) founder & contributor
- Advisor to dealerships, vendors, and OEM organizations
- Brian Pasch: Modern Retailing – Nearly 13,000 Linkedin Newsletter subscribers
The methodologies and recommendations within KPEYE are based on real-world automotive consulting experience and years of conversion optimization research.
Getting Started With KPEYE
Getting started with KPEYE takes just a few minutes. To generate reports, KPEYE requires read-only access to your Google Analytics 4 (GA4) and Google Search Console accounts. This allows the platform to analyze website traffic, conversion activity, search performance, and other key metrics used to generate insights and recommendations.
No website code changes, CRM integrations, DMS integrations, or platform migrations are required. Once access is granted, our team will verify the connection and begin building your reporting baseline.
How onboarding works:
- Grant our team read-only access to GA4 & Google Search Console accounts.
- Following access granting, our team will get right to work on getting your reports!
- Month-to-month reports automatically sent, request a new report at any time.
How our onboarding is different:
- No CRM, DMS or Platform integrations are required
- No website code adjustments needed
- No long-term contracts; month-to-month subscriptions, cancel anytime
- No need to cross-connect with vendors
KPEYE Pricing:
Every tier includes the full KPEYE platform and features. The only difference is the per-store rate — the more rooftops you measure, the lower the cost per store.
$299/mo
per-store1-9 stores
For single rooftops and small groups establishing a baseline.
$269/mo
per-store10-19 stores
For multi-rooftop groups standardizing measurement across the portfolio.
Most Common$254/mo
per-store20+ stores
For enterprise groups requiring rollup visibility and accountability at scale.
Get Started with KPEYE Today
All plans billed monthly. No long-term contracts. Cancel any time.
Webinar
KPEYE: Get the Full Picture
See how KPEYE works with a guided product demonstration from Brian Pasch
Watch the Webinar
Frequently asked questions
Everything you need to know about the product and billing.
How is KPEYE priced?
The software is priced per website URL. Discounts on subscriptions begin at 10 stores, with the largest discount at 20+ stores.
Do I need a subscription for every store?
Yes. Each dealership website is analyzed independently because conversion performance, traffic quality, website design, vendor configurations, and shopper behavior vary significantly by location.
Are there long-term contracts?
No. KPEYE subscriptions are month-to-month, allowing dealerships and dealer groups to get started quickly without long-term commitments.
Are discounts available for dealer groups?
Yes. Volume discounts begin at 10 stores and are designed to support dealer groups managing multiple websites.
How difficult is it to set up KPEYE?
Getting started with KPEYE takes just a few minutes. To generate reports, KPEYE requires read-only access to your Google Analytics 4 (GA4) and Google Search Console accounts. This allows the platform to analyze website traffic, conversion activity, search performance, and other key metrics used to generate insights and recommendations.
No website code changes, CRM integrations, DMS integrations, or platform migrations are required. Once access is granted, our team will verify the connection and begin building your reporting baseline.
Want more info before signing up?
Request a demo walkthrough on the KPEYE platform below
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