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Stay up to date with the latest KPEYE product enhancements, webinars, industry trends, reporting methodologies, and best practices for improving dealership website conversions.

Newsletter

The Report Just Got Harder to Argue With

Four things shipped this month. The portal puts settings and tag ownership in your hands. Bot filtering and the new AI and search pages make the numbers themselves more honest. Here is what changed, what is coming, and two things worth doing this week.

August 12, 2026
Industry Insights

Dealers May Increase Risk Using Google Analytics Data

As dealer groups use AI to analyze marketing performance, the quality of their GA4 data becomes critical. Brian Pasch explains why dealers must normalize measurement, validate conversion events, and monitor data integrity before asking AI to analyze their performance.

August 11, 2026
Industry Insights

Can You Inspect Your Online Showroom in Seconds?

Dealer groups need fast visibility into website health, conversion tracking, CTA performance, mobile speed, and pricing transparency. Here’s how enterprise reporting helps executives identify opportunities across every rooftop.

June 12, 2026
Industry Insights

When Vendors Stop Competing, Dealers Stop Winning

Dealer groups often remove competition from the very vendors responsible for lead generation and sales. Brian Pasch explains why standardized measurement, controlled vendor competition, and performance scorecards can help dealers improve accountability and conversion rates.

June 10, 2026
Industry Insights

KPEYE Spots Traffic Problems Which Can Be Overlooked

Brian Pasch shares a real example of how KPEYE helped a dealer identify overlooked organic traffic and conversion problems using Google Analytics and Search Console data.

May 29, 2026
Industry Insights

Can You Answer These 13 Questions?

Brian Pasch outlines the five levers of dealership website conversion optimization and shares 13 questions every General Manager and Marketing Director should be able to answer about their website performance, vendors, analytics, CTAs, and compliance.

May 4, 2026
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