The Report Just Got Harder to Argue With
Four things shipped this month. The portal puts settings and tag ownership in your hands. Bot filtering and the new AI and search pages make the numbers themselves more honest. Here is what changed, what is coming, and two things worth doing this week.
Dealers May Increase Risk Using Google Analytics Data
As dealer groups use AI to analyze marketing performance, the quality of their GA4 data becomes critical. Brian Pasch explains why dealers must normalize measurement, validate conversion events, and monitor data integrity before asking AI to analyze their performance.
Can You Inspect Your Online Showroom in Seconds?
Dealer groups need fast visibility into website health, conversion tracking, CTA performance, mobile speed, and pricing transparency. Here’s how enterprise reporting helps executives identify opportunities across every rooftop.
When Vendors Stop Competing, Dealers Stop Winning
Dealer groups often remove competition from the very vendors responsible for lead generation and sales. Brian Pasch explains why standardized measurement, controlled vendor competition, and performance scorecards can help dealers improve accountability and conversion rates.
KPEYE Spots Traffic Problems Which Can Be Overlooked
Brian Pasch shares a real example of how KPEYE helped a dealer identify overlooked organic traffic and conversion problems using Google Analytics and Search Console data.
Can You Answer These 13 Questions?
Brian Pasch outlines the five levers of dealership website conversion optimization and shares 13 questions every General Manager and Marketing Director should be able to answer about their website performance, vendors, analytics, CTAs, and compliance.
